How Designer Purse Manufacturers Are Fighting Counterfeiters

April 26, 2010 at 18:11 PM
Posted by Diana

Today designer purse are all the rage and are desired by many women for their chic and stylish appearance. However, the cost of many of these purses can range from several hundred dollars to many thousands of dollars. Which has opened up the door for both designer inspired purses and counterfeit purses. In fact, there is an entire industry being built around both. Of course there are several major distinctions between the two industries.

Designer inspired purses are not fakes, they are simply designed around the hot trends being set by famous designer brands. These are commonly referred to as knock-off or replica purse. Whatever term you prefer, they come in some incredible styles and in many cases most people can’t tell the difference between a designer purse and a replica.

Of course there is the other side to this market. There are unscrupulous merchants who sell fake designer purses, without making it clear to the consumer that they are actually buying a purse that isn’t the genuine thing. This can be very upsetting to many women who for instance, thought they were buying a real Prada purse, when in fact it is a counterfeit one.

Purse designers have become very proactive at trying to stop these practices by filing lawsuits and creating websites to help consumers report any merchants who have sold them a fake purse. Not only do these fake purses cut into the profits of the designers, but the poor quality of the counterfeit purses reflects poorly on them as well, since many people can’t tell the difference.

Another way these designers are fighting back is by stitching their purses with authenticity codes inside each purse or including a certificate of authenticity with each purse. This helps to ensure to the consumer that the purse is in fact made by the designer and meets their high quality standards.

While the market for fake purses is booming both in North America and overseas, it will take a combined effort from both the designers and consumer. Once both parties have tired of being victimized, the backlash may help to significantly reduce the sale of counterfeit purses around the world.


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